Liverpool's new logo
This is the new logo that is designed to sell Liverpool to the world as it rebrands itself following Capital of Culture.
It is designed to be an evolution of the popular and successful 08 logo used for the city's Capital of Culture year.
It will be freely available for all businesses, organisations, and individuals to use.
The logo forms the basis of rebranding Liverpool as sparky city that is on the up.
City regeneration agency Liverpool Vision has recruited a number of brand ambassadors to speak up for the city.
They include well-known figures like Cream co-founder James Barton, the owner boutique store Cricket Justine Mills, screenwriter Frank Cottrell Boyce, and Zutons saxophonist Abi Harding and her sister Chloe, a director at Liverpool's Science Park.
Others are Gary Millar, co-owner of Parr Street studios and city councillor, and Janet Hemingway, director of the Liverpool School of Tropical medicine.
It has been devised by the same company - Finch - that put together the successful 08 logo at a cost of ã50,000.
So what do you think? Do you like it? Let me know...
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David Bartlett
City editor of the Post and Echo covering politics, regeneration, and urban affairs.
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Are those concrete and glass monstrosities really representative of Liverpool in any way?
Rips up Liverpool's truly world-class visual narrative, and replaces it with an anaemic silhouette cluttered with tat. Very disappointing - just like the pie-in-the-sky guff about Liverpool's future published today by one of the self-serving quangoes
I think Robin makes a good point about the 'monstrosities' and their relevance to rebranding Liverpool.
Obviously a logo can only fit in so much and it makes sense to flow from the last logo to this one, but is this what sums up Liverpool as being sparky?
Blue is such a cold colour and this logo isnt representative of such a vibrant city!