Publicity that Esther McVey and the Conservatives would have rather avoided
Tory high command has high hopes for Esther McVey, and last week she appeared in a top 30 list of candidates to watch.
But just hours before Insight Public Affairs published its 'ones to watch' report an incident happened that has ended up bringing the Conservative parliamentary candidate publicity of a very different kind.
It was revealed on Friday that a warehouse which had partially collapsed and closed a Liverpool street was owned by Ms McVey.
This is what she told our reporter Kevin Core: "My dad has been working on the site and the project was under way.
"We are looking at the development of an education centre in an area that badly needs regeneration, the planning application has been in for some time, it's a great project.
"When it was bought the structural surveys were all done for insurance purposes and it was given an absolutely clean bill of health.
"Everything was done correctly.
"As soon as this happened my dad was right there and we are still checking the situation."
The Scribblings, Jottings & Musings blog has asked whether there has been a dereliction of duty.
In city like Liverpool, where there is a big problem with derelict properties, this is the type of publicity parliamentary candidates of any party are likely to want to avoid.
It is the type of incident that could (and quite possibly will) be used against on leaflets by her political rivals for the Wirral West seat.