Will businesses dip into their pockets for council's new 'One Plan'?
As we all know there is precious little public money available for, well, virtually anything.
Today Liverpool council leader Joe Anderson will today unveil his masterplan for promoting the city to the world.
'One Plan' will focus on delivering "transformational" events and projects that help showcase Liverpool as a world class city.
We all remember how the city pulled together for Capital of Culture. If it has been done once it can be done again.
As we now know the council will get ÃÂ£57m less funding from government next year, 8.9% cut in 'spending power'.
One plan will concentrate on events that fall into two categories - those that are funded and which offer opportunities for collaboration; and those that require funding.
Cllr Anderson hopes that businesses will help securing funding and providing sponsorship for projects.
And that is a crucial part of today's 'One Plan'. We already know the institutions can work together, but which businesses are going dip into their pocket to help fund or sponsor events?
Now that is a much more difficult question to answer.
Download the One Plan prospectus here: One Plan.pdf