What's in a name? Why not ask the LCRLEP
What's in a name? Quite a lot really. Parents spend months agonising over what to call their child because names are important.
Yet despite all the brilliant minds that are engaged in finally getting Liverpool's 'Local Enterprise Partnership' up and running, a name seems to have been the last thing that was thought about.
As I've said before 'Local Enterprise Partnership' are probably the three most boring words you will read.
But they also happen to describe the new organisations which the Government wants to lead economic development and job creation in the UK regions.
With the disbanding of the (much better funded) regional development agencies LEPs are very important and the only game in town.
In the right hands LEPs may be able to deliver something. But what name has been dreamed up for our particular LEP?
The Liverpool City Region Local Enterprise Partnership, or LCRLEP for short. Catchy isn't it?
For an organisation that is supposed to be private sector led, its got a pretty public sector sounding name. Welcome to quango-land, welcome to LEP-land.
A better name would make it more obvious to the wider public about what this thing will do, and would be handy when trying to speak to investors.
It would also go someway to better involving local businesses in the building the region's economy.
How about something like Invest Liverpool instead?
The failure to come up with a decent name is symptomatic of the problems of collaboration in Merseyside, Liverpool city region call it what you will.
In fact it took long enough for the argument to be won that Liverpool was the attack brand, and that Merseyside was an outdated concept.
I'm not a fan of the 'city region' term. Greater Liverpool would be better. Or just Liverpool, because let's be honest to all intents and purposes places like Crosby or Bebington are suburbs of the geographical city of Liverpool, just that they happen to be in other political administrative areas.
The creation of local enterprise partnerships seemed to offer an opportunity to show the region could do things differently, that it had grown up. The fights behind the scenes that have led up to the creation of the LEP and the inability to think about a simple name suggests otherwise.
As it stands LCRLEP was chosen and the job of inspiring business growth is made that much harder due to the lack of ability to select a name that properly communicates what it will do in a straight forward way.