Liverpool City Council launches Dale Street News, make sure you accept no imitations
Imitation, they say, is the sincerest form of flattery.
Imagine my surprise then to discover Liverpool City Council is creating a news website and calling it Dale Street News.
I kid you not.
As regular readers know this blog was launched under the name of Dale Street Blues in 2008.
Last year it was revamped under the title of Dale Street Associates (due to its expansion, and wish to include more contributors), but it is still known around political circles as Dale Street Blues.
We're told www.dalestreetnews.com "will be aimed at people who love Liverpool, and will keep them in touch with all the good things happening in the city".
"Whether it's (sic) cultural events, regeneration projects, business news or what's happening in neighbourhoods - the site will showcase and promote the hard work going on to improve life for anyone who lives, works or visits the city."
The one and only original Dale Street Blues/Associates which often reveals stories that those who run the city would rather you did not read, will happily continue to do that.
Liverpool council, of course, insists the similarity of names is all a mighty coincidence.
But why they didn't choose a website name that has, for instance, the name of the city in it is beyond me. My blog is named after Dale Street because it is at heart of politics in the city, with the town hall at one end and the council offices at the other.
A spokesman said: "The council is based in Dale Street, so it seemed a natural choice."
The website launches on Thursday and there is no word on who chose the name.
So it's probably just another mighty coincidence that Liverpool Mayor Joe Anderson referenced Dale Street Blues/Associates at a meeting the other night (Mayoral Select Committee).
Polite laughter rang out when he cleverly lamented why a particular question had been asked by a councillor because the answer had already been in the news, Brocklebank, and in his words "Dale Street Bad News".
If the scarily similar sounding council website makes angry noises about adverse publicity, we will have to put this down to another mighty coincidence.
Accept no imitations, Dale Street Blues/Associates is here to stay, free from council spin.