Liverpool Mayor Joe Anderson's increased Twitter activity
It would appear to be a deliberate policy to promote and show how active the mayor is. And it seems to be paying dividends, @joeforliverpool handle now has more than 5,000 followers - only 3,000 behind the council's own Twitter feed.
In the last 24 hours he has broken the news of his train ticket offer to Eric Pickles on Twitter, lamented the demise of investigative journalism, and announced his visit to the launch Riverside Credit Unions Start Up Loan scheme on Twitter.
You can check out his Twitter feed HERE.