Gap founder dies
You may never have heard of Don Fisher but at some point you will have stepped foot into one of his stores and probably bought into his idea of All-American casual chic.
Don, who has died at the age of 81, founded Gap in 1969 with his wife Doris after a frustrating experience trying to exchange a pair of jeans that did not fit. They decided on the name to describe the 'Generation Gap' of post-war babies and their parents.
The first store in San Francisco sold Levi 501s and records to 12-25-year-olds. Gap crossed the Pond in 1987 when the first British store opened in London. Today, the company and its subsidiaries run more than 3,000 shops in 25 countries, and turned over more than $14bn last year.
Gap also became famous for its advertising campaigns which have featured celebrities including Sarah Jessica Parker, Madonna and Missy Elliot. Sharon Stone even wore Gap on the red carpet when she attended the 1996 Academy Awards in a black turtleneck top.
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