George goes fourth
He's the man who has dressed the nation by giving us Next, Per Una at Marks and Spencer and of course, George at Asda.
Liverpudlian George Davies opened GIVe yesterday in London's Regent Street with more stores to follow including Liverpool One later this month.
GIVe is a new "affordable luxury" clothing chain aimed at women aged 30 and upwards. As well as possessing a state-of-the-art website, the brand aims to be the first high street store to give a percentage of profits to charity.
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They are the girls behind the Liverpool Daily Post's guide to fashion and urban living, Style City. Their mission in life: to live stylishly. This is how they (try to) do it....
