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Alexa Chung is the new face of Pepe Jeans

By Emma Johnson on Feb 5, 10 06:00 AM

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SHE'S a fashion icon, a rockstar's girlfriend, New York's TV darling and has even had a Mulberry handbag named after her.
Now TV presenter and trendsetter Alexa Chung has been announced as the face of Pepe Jeans London for Spring 2010.

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Chung joins a venerable list of celebrities to have fronted ad campaigns for Pepe Jeans London from Kate Moss, Jason Priestley and Ashton Kutcher, through to Sienna Miller, Cristiano Ronaldo and Natalia Vodianova.
It means we will be seeing even more of her gorgeous little feline eyes and skinny little body.
Grrrrrr!
We are rather loving that denim shirt though....