Selfridges' Oxfam pop-up shop is a resounding success
WITH outfits donated by the likes of Beyonce, Elle Macpherson and Carey Mulligan - who donated this Vionnet gown she wore to the BAFTAs - the Selfridges' Oxfam pop-up shop was destined to be a success.
But the week-long store managed to raise an astounding ã48,000 - more than the average Oxfam store makes in a year!
The Oxfam Curiosity Shop ran for one week in May at the Oxford Street department store. It was staffed by celebrities and high-profile retailers including pop star Annie Lennox and Whistles chief executive Jane Shepherdson.
The shop was accompanied by an online sale of celebrity items, which raised a further ã14,000 and a private auction, which drew in ã140,000 worth of bids. In total, the week of events raised more than ã200,000 for Oxfam's women's projects around the world.
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