Conservative Party posters: Great fun online, but a waste of time?
HIDDEN away amongst the applause-hunting nonsense Carol Vorderman trotted out on Question Time last Thursday, was a small nugget of common sense.
She argued people wanted policy, not 'he said, she said' politics all the time.
Sadly, her statement of the bleeding obvious is dented somewhat by her decision to be a celebrity front for the Tories, the very party which has spent the last four years committing itself to nothing other than wanting to win the election.
Which is why, when I saw this poster this morning I felt rather envious of the woman involved:
Admittedly, I felt a little less envious or her when I saw the spoofs online
But she clearly knows something we don't. She's a real woman apparently, called Julie from Llandudno and she's clearly been paying more attention than me.
Because I still don't know what the Tories stand for, let alone their policies. That's hardly surprising. Their spring forum involved six themes emerging, including such groundbreakers as 'we'll improve the economy' and 'we'll protect the NHS.'
Even the manifesto, which the Tories have been talking about since January as though it was set in stone, is only a draft.
I suspect the idea is that people with only a fleeting interest in politics will see the posters and take them at face value. If that is the thinking behind these 40ft slogans, then someone at Tory Party HQ hasn't reckoned with the long-lasting damage the expenses scandal has caused.
The last place someone is going to take a slogan at face value is on a noticeboard with the party logo next to it. The trust simply isn't there.
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David Higgerson - David Higgerson has covered local and national politics for much of his career as a journalist. This blog aims to look at Westminister from the outside in, at a time when it appears very few are looking out from the inside.
