Why not encourage the manufacturers of tomorrow?
Despite what you may read or hear elsewhere, manufacturing is alive and well, and living in the UK! ...
Manufacturing has, in the past, been perceived as dull, repetitive, poorly paid and so on. However, nothing could really be further from the truth, more so with some of the incredibly superb businesses and advanced manufacturing operations in the North West.
If you have an operation you are proud of - and you don't have to be someone who exports for all you are worth - why not perhaps organise an open day and invite your local school in for a few hours?
Perhaps you could even throw down the gauntlet and challenge them to suggest a new product you could make (obviously a food manufacturer is not going to be interested in making an MP3 player holder!).
Aside form the local public relations and the opportunity of "selling" manufacturing as a career to young teenagers, inviting your local journalist along could give an all-important boost to your company morale. There's nothing better than a groups of excited children crowding around a fancy piece of machinery with a smiling production manager in the background!
Failing that, take a photograph yourself, jot down a few words and submit a summary of the event to your local paper.
That we need to encourage youngsters into manufacturing, there can be no doubt. However, there has to be an element of pro-activity on the part of the existing manufacturing sector to help the cause.
Manufacturing is still the future of the UK economy, and we must all play our part to ensure the "Great" remains firmly in Great British manufacturing.